Episode 3

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Published on:

28th Nov 2023

Unleashing Motivation and Overcoming Challenges in the Entrepreneurial Journey with Michael Yoder

In this podcast episode, Rav welcomes Michael Yoder, Founder of Truth Work Media. Michael shares his journey of starting a podcasting business and how connecting with people has impacted that journey. He discusses the inspiration behind his business, the challenges he faced, and the mindset required for entrepreneurship. Michael also discusses the need to overcome the fear of failure and the importance of grounding oneself in personal values. Listen this week as Michael and Rav discuss the misconceptions about entrepreneurship and how motivation can drive us to succeed.

Quotes

  • "People often ask us, like on the end of calls, when they call in, they're like, well, what separates you from other podcast agencies? It's a good question because there's a lot of them now, and I say probably our ability to connect with people and care for people well. And I don't take that lightly. That's something that I've done for years outside of this job and something we want to continue to do well into the future." -Michael Yoder
  • "Momentum creates momentum, which creates momentum. And it is the same with discipline. So if you can be disciplined and motivated in different areas of your life, that's just going to bleed over." -Michael Yoder
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About the Podcast

The Business of Small Business
Stories you won't find elsewhere
Welcome to The Business of Small Business podcast where we bring you the unique stories of Canadian small business owners and entrepreneurs. We’ll delve deep into how they got started, the challenges they faced, and the success that made it all worth it.
Each episode, we’ll invite local business owners, industry experts, and thought leaders to share their valuable lessons and experiences. You will hear stories of perseverance, creativity, and determination empowering you to tackle your own goals. Whether you are just starting out or have been in business for years, or someone who simply loves to hear a good story, this podcast is for you.

My journey as a small business owner

As someone who grew up with a passion for good food, starting a food business felt like a natural fit. However, instead of starting from scratch my husband and I decided to join a franchise to gain experience and knowledge of the industry.
To be honest I had no idea about many aspects of running a business and learnt most things on the go. That’s the essence of entrepreneurship - Each journey is unique.
A big learning learning curve for me was the mindset transformation from a 9-5 to a business owner. It taught me the importance of leadership, setting clear boundaries, and adopting an abundance mindset. Another key lesson was the importance of discipline and having systems in place, without which things would simply fall apart.
Throughout my journey, I have had the privilege of meeting some amazing business owners. Their stories have been a constant source of inspiration and strength and I am excited to share such stories with you.

Small businesses are the heart of our communities

Being rooted in our local communities doesn't make their dreams any smaller. A business is much more than a storefront – it's embodies values, ambitions and a relentless drive to create a meaningful impact. Could you imagine your neighbourhood without any small businesses? They are part of our identity, our tastes and traditions.
They are important for our lives and communities and helping them is not just a meaningful endeavour, but a crucial one. When local businesses thrive, we all benefit from increased economic activity, job creation, and a stronger sense of community.
Consider how you can lend support to these businesses - whether it's providing honest feedback, spreading the word, leaving an online review, or sharing your expertise.